We’ve previously helped Informed Choice (ICL-IFA.co.uk) with their website, and was sent a message via twitter, from Martin Bamford, stating that his company had been mystery shopped by the Financial Times’ publication, FTAdviser.com.

His company was scored across a number of different sections, one of which being “email / web presence”. The website that we helped develop was rated 5 out of 5, and helped push their overall mystery shopper score to 31 of a maximum 35.

Martin made the following comments regarding his recent work with us:

“We have had a presence on the Internet for over a decade, with our website always built using the DIY approach.  Due to the profile of our business (we are often featured in the national press) we were receiving increased levels of traffic although the conversion to enquiries was always disappointing.  The process of updating the website each time was also becoming extremely time-consuming.

We knew that what we needed was a modern and highly functional website, based on a content management system for ease of updates, to reflect our professional image to the outside world.

Having worked with Gareth before, we knew that he would readily understand our brief and be able to create a website of which we could be proud.  The end result was perfect; just what we wanted.  From the minute the site was launched, we have had excellent feedback from our clients and professional connections.

The impact on traffic to the website has been significant, with visitors increasing by over 50% and conversions (an important measure of success for us) going from 3 to 49 in a one month period compared to the previous year.  The website received the maximum score when we were recently subjected to a mystery shopping exercise, helping us towards the winning score in FT Adviser that week.

Overall, we have been delighted with our new website and the process of working with Code Potato has been fantastic.  We do not hesitate to refer Gareth to other business owners looking for similar results.”